"A wicked and pernicious weed"
- King Henry VIII (on hops)
In one of the best beer towns in the country, Wicked Weed is producing some of the best beers available in America. Aggressively hopped west-coast style IPAs and wonderfully complex and balanced sour ales have brought the brewery world-wide acclaim and allowed Wicked Weed begin expansion into a 5 million dollar facility which will have a 50,000 bbl per year capabilities. In just over two years, Wicked Weed has become the #2 tourist attraction in Asheville, NC, a statistic that Luke is still in disbelief over.
Why the success? How so quickly? Wicked Weed is one of the most innovative breweries in the country right now. Constantly pushing the boundaries with traditional approaches and new ingredients and combinations. With an eye towards creating a complete sensory experience, the label art, the look of the liquid, the nose, and ultimately the taste, take people lucky enough to try their beers through layer and layer of complexity. Just pour the beer into a glass and allow yourself to really experience the beer and you'll see a connection to the amazing art on the labels. It's all about the experience. Understanding that the beer is more than just a drink - it's a place in time, a memory, and ultimately an experience.
Watch our conversation to learn about the past, the present and what the future holds for Wicked Weed from co-founder Luke Dickinson.